Mercedes-Benz on Tuesday unveiled its third and final vehicle collaboration with the late Louis Vuitton fashion designer Virgil Abloh.
Although previous collaborations were one-off, this is a limited-edition version of a Mercedes-Mebach S-Class sedan that will actually sell. It will be available in the United States later this year as the 2023 model, but only 150 examples will be made, Mercedes said in a press release.
Based on the V-12 S680 version, according to Mercedes, the limited-edition luxury sedan was finalized in November 2021, before Abello died at the age of 41. Like Abloh’s previous Maybatch project, an electric luxury coupe concept called Project Maybach, the S-Class was a collaborative effort between fashion designer and Mercedes design boss Gordon Wagner, the automaker said. Earlier, Abloh designed a G-Class race car with styling elements like NASCAR.
2023 Mercedes-Benz Maybach S680 by Virgil Abloh
The limited-edition Mebach sedan, manufactured by Mercedes’ Manufacturing Personalization Division, gets a two-tone exterior with an Obsidian black upper and sand-colored bottom material. Model-specific fake wheels get the same sand color.
The two-tone look carries the interior, which has a four-seater configuration that removes the rear seat in the center. The interior features napa leather upholstery and high-heeled floor mats, as well as custom graphics for the infotainment system. Each car has a gift box with a 1/18 scale model of the sedan, two keys and a carabiner hook.
Mercedes was silent on pricing even for the standard Maybach S680, but this limited edition will probably run a premium on that version. The Automaker has a V-8-powered Maybach S580 version starting at $ 185,950. The first all-electric Maybach production model will be launched in 2023, probably based on the Mercedes-Maybach EQS concept first shown in 2021.