In April of this year, Ford announced for the first time the BlueCruise semi-driving technology that would be offered for the Mustang Mach-E and F-150 later this year. It looks like the automaker will not be able to complete its plan, as it has announced that it will have to delay system rollout for the first quarter of next year.
Ford CEO Jim Farley said CNBC The manufacturer wants to simplify the technology and this is the reason for the planned delay. However, no further details were given, but it seems that we will have to wait two to five months to see the integrated technology in the production vehicles from the mentioned models.
We sampled Ford’s new technology in August of this year, and our managing editor, Brandon Tarkus, briefly stated that “you will fight to make an argument against Blue Oval’s new hands-free driver-assistance system.” This is despite the fact that the system has a somewhat cheesy name which has led to a lawsuit against General Motors. (See related links below). After all, “BlueCruise is a good shot at being an active security de-facto leader among inherited automakers in adoption,” our article concludes.
Ford has already estimated that about 80 percent of its Mustang Mach-E crossovers will be supplied with BlueCruise technology in the future. In the four-door EV Mustang, the system is standard equipment in all cases except the base model, where it is part of the $ 3,200 option pack. As far as the F-150 is concerned, Ford expects about 15 percent of trucks to be equipped with BlueCruise software.
Meanwhile, CNBCIts report quotes Ford’s CFO John Lawler, who said during a media call last week that he expects the chip shortage to continue next year and possibly until 2023, but at a much less severe level. Despite the ongoing microchip crisis, Lawler says Ford wants to increase the number of wholesale cars by 10 percent in 2022 compared to this year.